To promote the Design Department at TBWA\Hunt\Lascaris, a team of designers embarked on a creative project to showcase their talents by using clients’ physical briefs as their canvas.
Instead of answering the briefs in a traditional way, they have chosen to transform each document into a wonderful papercraft artwork, based on a concept that is “relevant to the specific brand message”.
For instance, the design made from the brief of Mainstay Island Vodka features a three-dimensional paper-cut version of the brand’s product, which contains an incredibly intricate sailship model.
This fun campaign certainly achieved its object of getting the clients’ attention, for the amount of design work the department receives rose 450% in the first six weeks.
View all of the papercraft artworks created for the project here.