What a genius can do with a client’s brief…

To promote the Design Department at TBWA\Hunt\Lascaris, a team of designers embarked on a creative project to showcase their talents by using clients' physical briefs as their canvas.

Use ‘Psychological Distance’ to maximize your site

One of the primary aims of consumer psychology is to understand the way individuals evaluate objects and events. Numerous studies have led to an understanding that evaluations and choices are driven not only by the quality and value of an object, but also by internal factors such as subjective perceptions.

UX Designer vs UI Designer

This little image comparison made me smile. Honestly, I sincerely believe that any designer should focus on both sides of the coin.